Marketing Management Research
Content of the Investigation
- Product Strategy: Boston Matrix Analysis Methodology is applied to analyze different marketing strategies for different life cycles.
- Logistic Management: Enterprise Logistic management is based on descriptions and analysis of the product logistic, including storage and transportation of the product entity (substance transfer), settlement and payment channels, information communication channels and advertising promotion channels, etc.
- Price Strategy: Different pricing strategies are applied to understand the maximum margin of the products.
- Marketing Strategy: On the basis of measurement and analysis of the market demands, STP marketing Analysis Methodology is applied to disclose the best market opportunities for enterprises, a set of combined marketing strategies can be drawn out.
Analysis Methods
- SWOT Analysis: SWOT analysis, aiming at advantages, disadvantages, opportunities and threats of the enterprise. It is applied to find out the favorable factors for the enterprise, thus to avoid factors with disadvantages. It can also help to understand the existing problems of the enterprise, and provide with solutions. Sometimes it maybe applied to understand the developmental directions of the enterprise.
- Boston Matrix Analysis: Boston matrix analysis studies the enterprise's operating business as a whole. It enables the enterprise to find out the favorable ways of generating and consuming business related resources.
- STP Analysis: STP refers to Market Division, Targeted Market and Market Orientation. As the most important entity in strategic marketing activities, Market Division is the basis for an enterprise to understand the market and its competition structure as well as to make its optimum market decisions.
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