Research on Rivals

Aim of the Investigation

• Understanding rivals status quo with respect to the prospects of industry development
• Investigation on rivals' marketing strategies, their positions in the industry and their advantages and disadvantages
• Suggestions on business plans based on the rivals' advantages and disadvantages

Contents of the Investigation

1. Background
   • General Description of the Industry: investigation on rivals' status quo and prospects of development in the industry
   • General Description of the Enterprise : contact details, website, date of corporate, main business area, etc.
   • Background of the shareholders: share structure, shareholders background
   • Historic Evolution: important changes since the establishment, such as changes in legal representative, registered capital, shareholders and shareholding proportions.
   • Organization Structure: organization structure and functions of all departments
   • Production: main products, suppliers and product outputs of the company
2. Sales and Marketing
   • Sales and Marketing: sales network, sale channels, marketing strategies, PR, main clients, sales volume, etc.
   • Research and Development of the Product: product strength, investment and strategies of research and development, introduction of new products, etc.
   • Advertising Strategy: major advertisement favourites, etc.
3. Financial Information
   • Financial Data: financial indexes of the past three years
   • Financial analysis of the past three years
4. Comprehensive Comment
   
   Integration of all collected information, with detailed analysis on rivals' advantages and disadvantages, and suggestions on clients' development plans.

Our Fees

 Marketing researches are very different from industry to industry. Please feel free to Obtain a Free Quote for your Tailor-Made market research in China.

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